Coffee
company Hadero was established in January of 2018. A purpose-built roastery was designed and
built, following a detailed assessment and research into the coffee business in
Ethiopia and on the continent. Hadero is
a subsidiary of Jupiter Hospitality Holdings (JHH). Jupiter Hospitality Holdings has had twelve years
of experience in the hospitality and services sector.
Hadero is primarily engaged in coffee roasting and grinding and is
developing a chain of retail outlets. At the roastery in Addis Ababa, a coffee
museum/gallery has been curated in order to teach the public about the business
of coffee in Ethiopia. In time, the
Hadero brand will include a ‘3C’ product portfolio – coffee, cake, and chocolate. The journey for coffee and cake is well
started and for chocolate, it is in progress with the construction of a
processing plant in the planning.
The
name ‘Hadero’ is derived from a small village in the southern part of Ethiopia
which grows high quality coffee. The company plans to leverage corporate social
responsibility by sourcing coffee from the area and thereby helping to uplift the
surrounding community. Hadero has opened
its first in a chain of retail coffee shops at the Jupiter International Hotel, Cazanchise and a processing plant at Jackross, Addis Ababa has been launched. The 1,000 square meter site combines coffee
roasting, grinding, and packaging, and acts as the Hadero headquarters. The
concept underpinning the development at Jackross is a coffee innovation hub. To
this end, a curated coffee gallery cum museum has been added. Hadero’s mission is to nurture a unique
culture whose guiding principle is to focus on leveraging innovation and
technology, creative design, quality assurance, learning, research, and
development.